As a marketer, the most exciting part of our job at TechTarget is working directly with other marketers. It gives us an opportunity to share new ideas, test some old ones, understand best practices and learn how to avoid marketing pitfalls. For this reason, we are looking forward to this year’s Online ROI Summit, our annual series of tech marketing face to face events around the world. Our first one kicks off in Austin, TX on February 28th and is focused around the theme of “Intelligence Driven Marketing in a Tough Economy.” It seems to be a universal theme among most of the tech marketers we talk to every day – how can I help drive more revenue for my company, how do I ensure I am getting the most bang for my marketing buck (or Euro in EMEA), and how do I make sure I have the metrics and intelligence on my initiatives to ensure a strong ROI. These are among the key themes we are planning to discuss with our peers at the ROI Summit in Austin next month, along with some great marketer case studies and hearing from a panel of IT pros about what matters to them the most when it comes to your marketing.
So whether you are managing marketing initiatives for a Fortune 500 company or an emerging start-up, you are contending with an unpredictable economy that delivers unpredictable prospects and customers. Despite today’s challenging environment you must be more intelligent about the investments you make to market your products and solutions to the right prospects at the right time or risk missing opportunities to engage serious buyers. This year’s event in Austin, TX features a packed agenda with in-depth, interactive sessions and unique perspectives to help you make the right marketing decisions to accelerate growth no matter your company size.
Join us at this year’s event and discover:
- *New* targeted breakout tracks for both SMB and Enterprise marketers.
- Better intelligence to anticipate prospect needs, identify active accounts, and know where IT deals are happening.
- Proven ways to drive tighter sales and marketing alignment and grow your pipeline.
- How to standout from your competition with innovative brand, demand, and social platforms.
- 10 “Quick Tips” on Intelligence Driven Marketing Strategies to accelerate growth and make every dollar count.
We are looking forward to meeting you – here is the event link for our Austin, TX event so you can learn more and register today: http://techtargetsummit.techtarget.com/austin/index.html