Comments on: About “My Educated Guess” http://myeducatedguess.blogs.techtarget.com/2006/03/30/about-my-educated-guess-4/ Marketing Answers for IT Tue, 24 Nov 2009 10:16:13 +0000 http://wordpress.org/?v=wordpress-mu-1.0 by: Marilou Barsam http://myeducatedguess.blogs.techtarget.com/2006/03/30/about-my-educated-guess-4/#comment-179 Mon, 24 Apr 2006 17:09:45 +0000 http://myeducatedguess.blogs.techtarget.com/2006/03/30/about-my-educated-guess-4/#comment-179 Hi back Jimmy, We encorage you to post comments about indirect selling as we have recently developed a channel strategy here at TechTarget. Feel free to comment and offer your perspective to our marketing audience on Best Practices in channel strategy..I"m sure you will get responses. Thanks for your interest. Hi back Jimmy,

We encorage you to post comments about indirect selling as we have recently developed a channel strategy here at TechTarget. Feel free to comment and offer your perspective to our marketing audience on Best Practices in channel strategy..I”m sure you will get responses. Thanks for your interest.

]]> by: JimmyTheChannelsSciano http://myeducatedguess.blogs.techtarget.com/2006/03/30/about-my-educated-guess-4/#comment-178 Sat, 22 Apr 2006 23:34:36 +0000 http://myeducatedguess.blogs.techtarget.com/2006/03/30/about-my-educated-guess-4/#comment-178 GREAT initiative, Marilou! :-) I would like to submit more posted comments here, going forward, and some real "street experience" (and success) regarding marketing to SMB I.T. users via Channels & Alliances. It is my 25-year I.T. history / experience and love--INDIRECT selling. In these dramatically "changed times" for I.T., software and services authors / resellers simply MUST find more creativity, leverage, credibility, effectiveness and success for selling their wares to the user. Reaching out to 3rd parties of all kinds, in all ways, for help, IS a BIG part of the marketing future, in my and many opinions. I would like to know if this segment of I.T. marketing has interest to you and your readers and your TechTarget clients. If so, I would like to bring "street input" about Channels & Alliances indirect selling, to your new forum. It would be very exciting, I feel. Thanks for this forum, again, Marilou!!! GREAT initiative, Marilou! :-)
I would like to submit more posted comments here, going forward, and some real “street experience” (and success) regarding marketing to SMB I.T. users via Channels & Alliances. It is my 25-year I.T. history / experience and love–INDIRECT selling.

In these dramatically “changed times” for I.T., software and services authors / resellers simply MUST find more creativity, leverage, credibility, effectiveness and success for selling their wares to the user. Reaching out to 3rd parties of all kinds, in all ways, for help, IS a BIG part of the marketing future, in my and many opinions.

I would like to know if this segment of I.T. marketing has interest to you and your readers and your TechTarget clients. If so, I would like to bring “street input” about Channels & Alliances indirect selling, to your new forum. It would be very exciting, I feel. Thanks for this forum, again, Marilou!!!

]]> by: Mike Valletutti http://myeducatedguess.blogs.techtarget.com/2006/03/30/about-my-educated-guess-4/#comment-177 Fri, 21 Apr 2006 15:32:36 +0000 http://myeducatedguess.blogs.techtarget.com/2006/03/30/about-my-educated-guess-4/#comment-177 Pitch it, get questions, de-brief your team, and then tweak as needed. If you can, pitch it to a room of people (roadshow) so you can judge the impact of your price, positioning, etc against different groups. It is indeed "trial and error", but I can't think of any better way to figure out how to best position your ideas. The key is to not fall in love with your first "best idea" and don't be shy about going back to early prospects and asking for a second chance at explaining the value proposition. Pitch it, get questions, de-brief your team, and then tweak as needed. If you can, pitch it to a room of people (roadshow) so you can judge the impact of your price, positioning, etc against different groups.

It is indeed “trial and error”, but I can’t think of any better way to figure out how to best position your ideas. The key is to not fall in love with your first “best idea” and don’t be shy about going back to early prospects and asking for a second chance at explaining the value proposition.

]]> by: Steve Sinkoff http://myeducatedguess.blogs.techtarget.com/2006/03/30/about-my-educated-guess-4/#comment-176 Thu, 20 Apr 2006 17:49:15 +0000 http://myeducatedguess.blogs.techtarget.com/2006/03/30/about-my-educated-guess-4/#comment-176 I think that podcasts have a significant value in IT marketing and will continue to grow dramatically in the next 2-3 years. I believe that Marilou is to focused on the device as oppose to the content. Good marketing should focus on key and relative content...and not the end device. Currently, most "podcasts' are currently listened to on home or work pc's or laptops, not portable mp3 players. Those portable devices will see huge change over the next few years, so relevant content to fuel that growth will be paramount. I think that podcasts have a significant value in IT marketing and will continue to grow dramatically in the next 2-3 years. I believe that Marilou is to focused on the device as oppose to the content. Good marketing should focus on key and relative content…and not the end device. Currently, most “podcasts’ are currently listened to on home or work pc’s or laptops, not portable mp3 players. Those portable devices will see huge change over the next few years, so relevant content to fuel that growth will be paramount.

]]> by: Peter Hayes http://myeducatedguess.blogs.techtarget.com/2006/03/30/about-my-educated-guess-4/#comment-175 Mon, 03 Apr 2006 21:19:14 +0000 http://myeducatedguess.blogs.techtarget.com/2006/03/30/about-my-educated-guess-4/#comment-175 This is a welcome blog! Looking forward to learning and sharing. Eighty percent of our clients are marketing to IT decision makers, and we continuously evolving our methods with the market. Thanks for lighting this up! This is a welcome blog! Looking forward to learning and sharing. Eighty percent of our clients are marketing to IT decision makers, and we continuously evolving our methods with the market.

Thanks for lighting this up!

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