See the reference to “disruptive technology” from a google search. I encourage you to read the entire disucssion. It will shed light on your concerns much better than I could do.
“The term disruptive technology was coined by Clayton M. Christensen and described in his 1997 book The Innovator’s Dilemma. In his sequel, The Innovator’s Solution, Christensen replaced the term with the term disruptive innovation because he recognized that few technologies are intrinsically disruptive or sustaining in character. It is strategy that creates the disruptive impact.”

Who is and is not an SMB is a very wrinkly area indeed. You may want to use someone else’s definition. I believe for Gartner, 1-99 employees constitutes a small business and 100-500 is a medium or midsized business. Other sources use revenue and some employee-to-revenue ratio.

Or, write your own definition, like I did. As a tech PR pro, I take into consideration the volume of data a business must manage and store. 10 terabytes is 10 terabytes, whether it’s accessed and shared by 300 employees, 30 employees or 3 employees. Their approach to managing that 10 TB will be more or less the same. Data doesn’t discriminate, you might say.

Look at your services from the other side - consider the benefits, not the features, in other words - and I’m sure you can come up with a definition that works better for you than any so-called expert’s. Who needs this? Companies with between $x and y in monthly payroll or telecom bills or insurance bills. Companies with more than 40% of their work force mobile or remote. Etc.

Oh, and I don’t think disruptive technology is a good selling point for the smaller company. Sounds risky and unproven. Most SMB purchasing is reactive, in response to a recent problem that is now out of hand. To make absolutely sure that problem never ever happens again, you want to deliver a proven technology.

What about telling people it’s the same service large corporate enterprises have been able to use for many years to solve their problem, only now it’s affordable and available to the rest of us?

We’ve been offering this service to larg businesses along with many other companies. As we are the first to offer this standadrized service to smaller entities it may be labeled as a “disruptive technology”. Is this term understood by smaller businesses and does it have any negative connotation?

The federal deffinition of “small business” is a business with fewer than 500 employees. We want new clients with 100-600 employees. We are finding it nesessary to dance around the issue of size because many in small businesses do not think of themselves as small. How to speak to that market and not call them small is the question. Simply saying “new disruptive technology for small businesses” attracts the under 100 sized entities and seems to repel the 300-500 prospects.