Comments on: Reaching the elusive Fortune 1000

by: Eric

Wed, 24 May 2006 17:09:31 +0000

Is there different advice for running a F1000-targeted PPC campaign? Since Adwords doesn’t allow ad copy that uses other company names, I can’t list advocates or previous clients in them.

Is there a resource of keywords that are F1000 “friendly?”

by: Damgirl

Thu, 04 May 2006 01:26:51 +0000

Yes Karen, having an advocat is your best marketing tool. Getting that first one is the hardest thing and the activities described by Melissa are those first steps you need to take to reach that person. What is really important is to know WHO to speak to within a F1000 company, by that I mean the level/position. You have to know who is the decision maker and you have to speak their language and address exactly their needs. If you can’t reach that senior exec, who is the person to most likely influence him or her?

by: Karen Liu

Sun, 30 Apr 2006 04:03:35 +0000

Damgirl

What if we are trying to reach senior execs for the first time? Are we not going to need one fortune 1000 company to buy into our solution before others jump in? We will need one advocate before we become a best practices solution, don’t u think?

by: Melissa

Fri, 28 Apr 2006 20:41:43 +0000

Hi Lisa-marie: With a targeted email promotion to only F1000 companies (discussed above), you will ONLY garner leads from F1000 companies. In addition to the promotional elements, you can automatically garner targeted leads from search by placing specific keyword phrases in your content assets. These phrases should be developed by what you think an executive would use to search on your specific technology solution or service. Once you research the frequency and popularity of the search term, you can create content assets that will draw the audience desired via search.

by: Damgirl

Thu, 27 Apr 2006 19:53:24 +0000

Lisa-m: My experience has shown that if execs have time to do research (or have it done) through Web search they look for best practices as well as competitive information amoung their peers, i.e. other Fortune 1000 companies.

by: Lisa-marie Clausen

Thu, 27 Apr 2006 18:11:30 +0000

Why does this approach “automatically attract enterprise names via search”?
How does search help with my goal of senior execs at the F1000?