Through the years, the one advertising medium that has evolved significantly is face to face events.  A few years back, events were very large, noisy, high traffic conferences that were used primarily for networking by the exhibitors.  They were limited to no filters for attendees and if your competitors were exhibitors, then you were an exhibitor.

Now the focus is more with events as lead generation vehicles that are designed to highlight “ROI” and “time to value” more efficiently with a smaller, more controlled audience.  These invitation only events, road shows, and seminars are now becoming major parts of marketing budgets.  Events of today offer a higher qualified audience who are typically further along in the buying process.  Is there more value in getting 3rd party analysts in a room with your potential customers than launching a seminar with your top notch product marketing team and executives?

What event strategy has worked for you?

This entry was posted on Tuesday, June 13th, 2006 at 11:54 am and is filed under Customized Media, Best practices, Event Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can post a comment, or trackback from your own site.