Comments on: What is your definition of a quality lead? http://myeducatedguess.blogs.techtarget.com/2006/06/20/what-is-your-definition-of-a-quality-lead/ Marketing Answers for IT Tue, 24 Nov 2009 12:38:06 +0000 http://wordpress.org/?v=wordpress-mu-1.0 by: Marketing Plan http://myeducatedguess.blogs.techtarget.com/2006/06/20/what-is-your-definition-of-a-quality-lead/#comment-271 Thu, 24 Aug 2006 03:57:32 +0000 http://myeducatedguess.blogs.techtarget.com/2006/06/20/what-is-your-definition-of-a-quality-lead/#comment-271 <strong>Dave</strong> Interesting topic... I'm working in this industry myself and I don't agree about this in 100%, but I added your page to my bookmarks and hope to see more interesting articles in the future Dave

Interesting topic… I’m working in this industry myself and I don’t agree about this in 100%, but I added your page to my bookmarks and hope to see more interesting articles in the future

]]> by: Dursula Wakai http://myeducatedguess.blogs.techtarget.com/2006/06/20/what-is-your-definition-of-a-quality-lead/#comment-270 Thu, 20 Jul 2006 12:54:52 +0000 http://myeducatedguess.blogs.techtarget.com/2006/06/20/what-is-your-definition-of-a-quality-lead/#comment-270 Thank you for having time to assist, and this is my first time of this kind of Net Business, and i need more support and effort to guide me. and i read to all the comments. just give me how follow every Business that you give me, Before i put my hands off, i want to tell to all veteranse marketers, i`m a japanese, not fluent in english,after you read this message if your welling to give me.the job i`m welling to do, Respectfully, DWakai Thank you for having time to assist, and this is my first time of this kind of Net Business, and i need more support and effort to guide me. and i read to all the comments. just give me how follow every Business that you give me,
Before i put my hands off, i want to tell to all veteranse marketers, i`m a japanese, not fluent in english,after you read this message if your welling to give me.the job i`m welling to do,

Respectfully,
DWakai

]]> by: greg scoot http://myeducatedguess.blogs.techtarget.com/2006/06/20/what-is-your-definition-of-a-quality-lead/#comment-269 Wed, 19 Jul 2006 19:29:40 +0000 http://myeducatedguess.blogs.techtarget.com/2006/06/20/what-is-your-definition-of-a-quality-lead/#comment-269 The definition of a lead is as old as the sales/marketing battle itself. If marketing generates excellent leads in large quanitities and sales meets their numbers, it could only be as a result of great sales execution. If on the other hand, sales fails to meet their numbers, it will be as a result of the failure of marketing to fill the pipeline with viable leads. We're in the software business with an average starting engagement of $80,000. We have defined our leads as hot, medium and cool. A hot lead is a prospect with a project, budget and timeline. A cool lead is a person that has identified that they need something like what we sell but have no budget or timeline but are willing to talk. These leads allow the sales staff to st the decision criteria. You can almost bet that a hot lead has had the criteria established by the competition. The definition of a lead is as old as the sales/marketing battle itself. If marketing generates excellent leads in large quanitities and sales meets their numbers, it could only be as a result of great sales execution. If on the other hand, sales fails to meet their numbers, it will be as a result of the failure of marketing to fill the pipeline with viable leads. We’re in the software business with an average starting engagement of $80,000. We have defined our leads as hot, medium and cool. A hot lead is a prospect with a project, budget and timeline. A cool lead is a person that has identified that they need something like what we sell but have no budget or timeline but are willing to talk. These leads allow the sales staff to st the decision criteria. You can almost bet that a hot lead has had the criteria established by the competition.

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