This post is a follow-up to Marilou’s blog on the growing popularity of video content.  We just finished up an extensive research study on IT pros media use.  Our results show that, although a large majority of IT pros have not used video content yet (around 73%), those who have thought the content was as effective as webcasts and software downloads.  Here’s a gap anaylsis chart showing our findings.

Source: Media Consumption Survey, TechTarget, July 2006

This entry was posted on Wednesday, August 9th, 2006 at 10:40 am and is filed under Customized Media, Webcasts, Podcasts, Blogs & Video, Integrated Media. You can follow any responses to this entry through the RSS 2.0 feed. You can post a comment, or trackback from your own site.