Comments on: Personas in business technology marketing http://myeducatedguess.blogs.techtarget.com/2006/09/19/personas-in-business-technology-marketing/ Marketing Answers for IT Tue, 24 Nov 2009 10:21:14 +0000 http://wordpress.org/?v=wordpress-mu-1.0 by: tonyamckinney315@yahoo.com http://myeducatedguess.blogs.techtarget.com/2006/09/19/personas-in-business-technology-marketing/#comment-337 Sun, 01 Oct 2006 13:09:40 +0000 http://myeducatedguess.blogs.techtarget.com/2006/09/19/personas-in-business-technology-marketing/#comment-337 Here's a recent Compuware campaign that applies the persona model to the extreme: http://www.compuware.com/products/optimaltrace/otmovie.asp?movie=0 And you're right--it's dangerous. If they were depicting a marketing exec instead of an IT exec, I'm not sure I would find this funny. Seeing myself portrayed as a powerless recipient of a boss's harangue is not going to win me over. Tonya Here’s a recent Compuware campaign that applies the persona model to the extreme:

http://www.compuware.com/products/optimaltrace/otmovie.asp?movie=0

And you’re right–it’s dangerous. If they were depicting a marketing exec instead of an IT exec, I’m not sure I would find this funny. Seeing myself portrayed as a powerless recipient of a boss’s harangue is not going to win me over.

Tonya

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