http://myeducatedguess.blogs.techtarget.com/2006/09/21/engagement-level-a-new-metric-of-success-for-online-advertising/ Marketing Answers for IT Tue, 24 Nov 2009 10:15:36 +0000 http://wordpress.org/?v=wordpress-mu-1.0 http://myeducatedguess.blogs.techtarget.com/2006/09/21/engagement-level-a-new-metric-of-success-for-online-advertising/#comment-340 Mon, 16 Oct 2006 16:08:13 +0000 http://myeducatedguess.blogs.techtarget.com/2006/09/21/engagement-level-a-new-metric-of-success-for-online-advertising/#comment-340 [...] The underlying theme here is that you cannot rely on being able to reach your audience through broad or "lazy" means anymore. In order to increase effectiveness of your marketing, it must be contextual/environment-specific marketing and it must have an eye towards increased engagement. This is not just about spending more money online and less on TV, but about making sure your message is being heard loud and clear. Less eyeballs does not necessarily equate to lower traction. At TechTarget, we have moved towards a topically-based approach to communicating to our user base and have seen the response and engagement increase dramatically. Along these lines, RSS feeds, while still in relative infancy, are also gaining traction - the idea being "show me only what I am looking for." [...] […] The underlying theme here is that you cannot rely on being able to reach your audience through broad or “lazy” means anymore. In order to increase effectiveness of your marketing, it must be contextual/environment-specific marketing and it must have an eye towards increased engagement. This is not just about spending more money online and less on TV, but about making sure your message is being heard loud and clear. Less eyeballs does not necessarily equate to lower traction. At TechTarget, we have moved towards a topically-based approach to communicating to our user base and have seen the response and engagement increase dramatically. Along these lines, RSS feeds, while still in relative infancy, are also gaining traction - the idea being “show me only what I am looking for.” […]

]]> http://myeducatedguess.blogs.techtarget.com/2006/09/21/engagement-level-a-new-metric-of-success-for-online-advertising/#comment-339 Tue, 03 Oct 2006 22:27:32 +0000 http://myeducatedguess.blogs.techtarget.com/2006/09/21/engagement-level-a-new-metric-of-success-for-online-advertising/#comment-339 Assuming the purpose of engagement is lead / revenue generation - at some point in the engagement process you get hitched (or perhaps you don't) and while I agree engagement is important, it is the connection between this and lead/revenue which is critical. Assuming the purpose of engagement is lead / revenue generation - at some point in the engagement process you get hitched (or perhaps you don’t) and while I agree engagement is important, it is the connection between this and lead/revenue which is critical.

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