Recently Karen linked to a survey that showcased the effectiveness of blogs on the purchase decisions.  Now that you know blogs can be an effective part of the media mix, how do you drive traffic and promote your blog?  Biz Stone, formerly of Google’s Eblogger, created an extensive list of blogging best practices.  In addition to the promotional support that you may get from your blogger application, the most important best practices are to write quality content and publish new content on a regular basis.  The continuous growth of quality content will subsequently grow your influence in the blogosphere.  The author of the blog Logic + Motion highlights this best practice with his visual of “Influence Ripples“.  The expert bloggers with high quality links creates a large ripple effect and and subsequently increases the authors influence in the blogosphere.  Do you have any additional ways to grow the influence of blogs?

This entry was posted on Tuesday, October 17th, 2006 at 12:32 pm and is filed under Podcasts, Blogs & Video, Integrated Media, Best practices. You can follow any responses to this entry through the RSS 2.0 feed. You can post a comment, or trackback from your own site.