Later today I’m giving a presentation on the impact of Web 2.0 on internet marketing. When researching this subject I found it was mind-boggling as to the amount of literature that exists explaining the transition from Web 1.0 to Web 2.0 and everything that encompasses. But, there are a few key trends that stand out.

The biggest is the degree to which users will participate in content creation and syndication. Sites like Wikipedia actually encourage users to edit definitions and even provide online tutorials to guide this process. Other sites encourage users to create their own tagging files and organization of same (referred to as folkonomies) so that they are SEO-recognizable and organized in ways that other users can relate to when searching.

The ramifications of this are profound for marketers because it transforms the web to communities made up of user/publishers and no longer mandates that internet publishers be the sole providers and editors of content or rules on how it gets distributed.

Does anyone have any insights or examples for us on other examples of changes to internet marketing as a result of Web 2.0?

This entry was posted on Wednesday, October 18th, 2006 at 10:18 am and is filed under Web 2.0, Podcasts, Blogs & Video, Integrated Media. You can follow any responses to this entry through the RSS 2.0 feed. You can post a comment, or trackback from your own site.