There has been a lot of discussion on lead follow-up.
Do you nurture your leads via phone, email or a combination of both?
What do you do if a lead does not supply full contact information such as address or phone number?

We have seen that it is important to start with good qualifying questions to help segment leads.  From there, prioritize leads based on the qualifing questions and the actions taken by the leads.  Regardless of where they are prioritized, all leads need to be followed up within 24 hours. However, this does not mean all leads should be treated the same.
How do you follow up with your leads?

What is the main purpose for blogging? A blog is a social media outlet for individuals and/or corporations to provide information, commentary, advice, and opinions with the main purpose being to create dialogue or conversation on a particular subject or multitude of subjects. Often, the greatest measure of a blog’s success is how much conversation it can create. But how do you create conversation effectively? First and foremost you must provide good content in which people will want to interact with. But great content only gets you a one-way conversation if you cannot drive people to your blog. Search engines are just one of the many ways you can get people there. This article from ClickZ will help you get started on optimizing your blog to effectively leverage search engine traffic.

With the rise of social media and word of mouth marketing, the concept of Listening Centered Marketing has gained some attention. Pete Blackshaw’s blog on Consumer Generated Media offers a great conversation on this topic and provides a chart that defines the role of LCM. Based on these definitions, what ways have you incorporated LCM to your B2B marketing strategies?

Does email marketing still work?  Recent articles quote that email is dead. Peppers & Roggers Group, published a recent White Paper “Busting Out of the Inbox:  Five New Rules of 1 to 1 Email Marketing.

The White Paper talks about 5 new ways on how to be successful  with email marketing.  One of the tips talks about segmentation.

At TechTarget, we have moved towards a very segmented approach where we send communication based on niche topics . The results have been very successful.

What have you done to improve email marketing?

Last week I had a great webcast with Mary Bermel of HP and Larry Weber of Racepoint. It gave us all a chance to show our experiences and explain our thoughts on Web 2.0, each from our own perspective - that of a large tech company, a cutting-edge agency, and mine as an IT media publisher and marketing consultant.

Take a listen and let me know your thoughts on these new media.