Is Email Dead?
November 13th, 2006 | Marilou BarsamDoes email marketing still work? Recent articles quote that email is dead. Peppers & Roggers Group, published a recent White Paper “Busting Out of the Inbox: Five New Rules of 1 to 1 Email Marketing.
The White Paper talks about 5 new ways on how to be successful with email marketing. One of the tips talks about segmentation.
At TechTarget, we have moved towards a very segmented approach where we send communication based on niche topics . The results have been very successful.
What have you done to improve email marketing?
November 14th, 2006 at 2:34 pm
I’m always interested in posts that deal with email marketing. I agree with you that the best results come from highly targeted, segmented emails. I’ve also worked with various calls to action that stand out. Rather than the typical “learn more”, I’ve tried off-beat phrases like “Go Get It” and “Find More Here” that link to more information. I’d be curious to see what other people think of as positive results in the tech industry as far as CTR and web page hits.
I’m wondering if eventually RSS will be the only way potential customers will want to receive information??
November 15th, 2006 at 1:13 pm
I don’t think e-mail is “dead.” I do agree that it’s always important to segment and target your prospects, and divide up your content into discrete interest areas to increase the relevancy of your messages. I also think that e-mail should be part of a marketing effort that includes multiple touch points (such as e-mail, postcards, banner ads, etc.).