Comments on: Is Email Dead? http://myeducatedguess.blogs.techtarget.com/2006/11/13/is-email-dead/ Marketing Answers for IT Tue, 24 Nov 2009 10:23:41 +0000 http://wordpress.org/?v=wordpress-mu-1.0 by: Jodi Kaplan http://myeducatedguess.blogs.techtarget.com/2006/11/13/is-email-dead/#comment-510 Wed, 15 Nov 2006 18:13:02 +0000 http://myeducatedguess.blogs.techtarget.com/2006/11/13/is-email-dead/#comment-510 I don't think e-mail is "dead." I do agree that it's always important to segment and target your prospects, and divide up your content into discrete interest areas to increase the relevancy of your messages. I also think that e-mail should be part of a marketing effort that includes multiple touch points (such as e-mail, postcards, banner ads, etc.). I don’t think e-mail is “dead.” I do agree that it’s always important to segment and target your prospects, and divide up your content into discrete interest areas to increase the relevancy of your messages. I also think that e-mail should be part of a marketing effort that includes multiple touch points (such as e-mail, postcards, banner ads, etc.).

]]> by: Patrick Schaber http://myeducatedguess.blogs.techtarget.com/2006/11/13/is-email-dead/#comment-509 Tue, 14 Nov 2006 19:34:37 +0000 http://myeducatedguess.blogs.techtarget.com/2006/11/13/is-email-dead/#comment-509 I'm always interested in posts that deal with email marketing. I agree with you that the best results come from highly targeted, segmented emails. I've also worked with various calls to action that stand out. Rather than the typical "learn more", I've tried off-beat phrases like "Go Get It" and "Find More Here" that link to more information. I'd be curious to see what other people think of as positive results in the tech industry as far as CTR and web page hits. I'm wondering if eventually RSS will be the only way potential customers will want to receive information?? I’m always interested in posts that deal with email marketing. I agree with you that the best results come from highly targeted, segmented emails. I’ve also worked with various calls to action that stand out. Rather than the typical “learn more”, I’ve tried off-beat phrases like “Go Get It” and “Find More Here” that link to more information. I’d be curious to see what other people think of as positive results in the tech industry as far as CTR and web page hits.

I’m wondering if eventually RSS will be the only way potential customers will want to receive information??

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