Successful Syndication
December 11th, 2006 | Melissa MarronIn past posts, we have discussed how to write a good white paper. But, when it comes to actually syndicating the white paper, what are best practices? This week, MarketingSherpa offers a comprehensive list of dos and don’t for content syndication. In my opinion, one of the most important best practices for syndication that they provide is to take their white paper content and turn it into other media venues, specifically podcasts. Our experience has shown that taking your content and syndicating it different media venues will help you attract IT pros in all different stages within their buying cycle. Do you have any examples that support that?
March 19th, 2008 at 5:48 pm
Many companies don’t realize the value that white papers have, aside from a leave behind at trade shows. White papers, as you suggest, serve comnpanies best when they are syndicated to reach propspects through multiple channels of communication. In addition, they provide great oppotunities to offer customers and prospects downloads, capture info for warm sales leads.