Comments on: Ever-changing Media Landscape: Marketer’s Dilemma or Reward? http://myeducatedguess.blogs.techtarget.com/2007/01/19/ever-changing-media-landscape-marketer%e2%80%99s-dilemma-or-reward/ Marketing Answers for IT Tue, 24 Nov 2009 10:18:18 +0000 http://wordpress.org/?v=wordpress-mu-1.0 by: Tim Zielinski http://myeducatedguess.blogs.techtarget.com/2007/01/19/ever-changing-media-landscape-marketer%e2%80%99s-dilemma-or-reward/#comment-516 Tue, 23 Jan 2007 18:26:25 +0000 http://myeducatedguess.blogs.techtarget.com/2007/01/19/ever-changing-media-landscape-marketer%e2%80%99s-dilemma-or-reward/#comment-516 It is true. There are so many creative ways to get your message out there today. There are also many ways to track ROI. Some say that our tracking and abilities to prove campaign effectiveness today is better than it ever was. The struggle that I have is that there are so many ways to get your message out quickly (podcasts, emails, blogs, etc.) that I sometimes forget about tracking and proving ROI. With the web and digital media it is very easy to become consumed with getting your message out instead of thinking of everything in terms of 'campaigns'. We think in terms of 'campaigns' as a vast array of materials and media that we launch to get our message out. These would include newsletters, blogs, podcasts, emails, webcasts, etc. It is also good to really think through how you are going to track effectiveness and determine ROI. What I am saying is that it is so easy and fast to get content out there today, that we sometimes forget about that 'ROI' thing. I have realized that I must take the time and think through how I am going to track campaign effectiveness before launching a campaign. It is true. There are so many creative ways to get your message out there today. There are also many ways to track ROI. Some say that our tracking and abilities to prove campaign effectiveness today is better than it ever was.

The struggle that I have is that there are so many ways to get your message out quickly (podcasts, emails, blogs, etc.) that I sometimes forget about tracking and proving ROI. With the web and digital media it is very easy to become consumed with getting your message out instead of thinking of everything in terms of ‘campaigns’.

We think in terms of ‘campaigns’ as a vast array of materials and media that we launch to get our message out. These would include newsletters, blogs, podcasts, emails, webcasts, etc. It is also good to really think through how you are going to track effectiveness and determine ROI.

What I am saying is that it is so easy and fast to get content out there today, that we sometimes forget about that ‘ROI’ thing. I have realized that I must take the time and think through how I am going to track campaign effectiveness before launching a campaign.

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