Early Adopters to Marketing Research Management (MRM)
February 12th, 2007 | Melissa MarronBased on conversations I have had with clients and reviewing some recent marketing survey results, it obvious that proving ROI is still one of the biggest challenges for B2B marketers. In his blog, Eric Kintz of HP provided some great insight into the need for initial investment in Marketing Resource Management (MRM) in order to prove ROI. According to Kintz, HP adopted a MRM strategy and process to help prove ROI for their global marketing initiatives. I would assume that this is not only the first step in proving ROI but also the most difficult to get funding for. I came across an article on Chief Marketer that highlights not only some potential vendors of MRM solutions but how effective it could be in streamlining your marketing initiatives and strategies.
Does anyone have some insights into researching MRM solutions or real world examples of how it has helped prove ROI?
February 16th, 2007 at 5:43 am
Hi Melissa,
I work on the Henry Stewart Marketing Efficiency & Effectiveness show - I wanted to make contact more than post anything but it’s great to see the profile of MRM technologies continue to grow.
I’m enjoying a lot of the stuff on this website - thanks!
Regards,
Endaf Kerfoot
Henry Stewart Marketing Efficiency & Effectiveness
www.damusers.com