Based on conversations I have had with clients and reviewing some recent marketing survey results, it obvious that proving ROI is still one of the biggest challenges for B2B marketers. In his blog, Eric Kintz of HP provided some great insight into the need for initial investment in Marketing Resource Management (MRM) in order to prove ROI. According to Kintz, HP adopted a MRM strategy and process to help prove ROI for their global marketing initiatives. I would assume that this is not only the first step in proving ROI but also the most difficult to get funding for. I came across an article on Chief Marketer that highlights not only some potential vendors of MRM solutions but how effective it could be in streamlining your marketing initiatives and strategies.
Does anyone have some insights into researching MRM solutions or real world examples of how it has helped prove ROI?