Comments on: Relevant white papers drive lead generation http://myeducatedguess.blogs.techtarget.com/2007/02/27/relevant-white-papers-drive-lead-generation/ Marketing Answers for IT Tue, 24 Nov 2009 10:50:38 +0000 http://wordpress.org/?v=wordpress-mu-1.0 by: Michael A. Stelzner http://myeducatedguess.blogs.techtarget.com/2007/02/27/relevant-white-papers-drive-lead-generation/#comment-521 Mon, 05 Mar 2007 18:28:12 +0000 http://myeducatedguess.blogs.techtarget.com/2007/02/27/relevant-white-papers-drive-lead-generation/#comment-521 Marilou; I would agree with your assessment. Wondering when you guys will be coming out with your next report on white papers? Mike Marilou;

I would agree with your assessment.

Wondering when you guys will be coming out with your next report on white papers?

Mike

]]> by: Robert Rosenthal http://myeducatedguess.blogs.techtarget.com/2007/02/27/relevant-white-papers-drive-lead-generation/#comment-520 Wed, 28 Feb 2007 13:38:07 +0000 http://myeducatedguess.blogs.techtarget.com/2007/02/27/relevant-white-papers-drive-lead-generation/#comment-520 Thanks for asking. When a white paper is used with another offer tied to an unusual advertising concept, the ROI is often much higher in comparison to the white paper only approach. On this issue we have way too much anecdotal information and not enough split-run test data. B-to-B marketers should be working with fewer opinions and more facts. Thanks for asking. When a white paper is used with another offer tied to an unusual advertising concept, the ROI is often much higher in comparison to the white paper only approach.

On this issue we have way too much anecdotal information and not enough split-run test data. B-to-B marketers should be working with fewer opinions and more facts.

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