We spend all of our time in this blog trying to give IT marketers the right information, answers, and advice on a wide array of both straightforward and complex subjects in order to help them achieve more success in their marketing efforts. However, the best piece of marketing advice I can pass along to this audience is really very simple: Be Interesting. Earth-shattering? No. To find out why this is more compelling than you think, especially in the age of Web 2.0, read this great post from The Innovative Marketer.