Why Contextual Marketing?
March 26th, 2007 | Marilou BarsamAccording to the MediaPost article by Tobi Elkin, Jefferies: Online Ad Spending could exceed $60B by 2010, Investment bank Jefferies & Co. raised its estimated for the worldwide online advertising industry to more than $60B by 2010 – up from the $54B it projected in 2006. With this increase in online advertising budget - how will marketers spend this increase in advertising dollars? One option: Contextual advertising. Contextual advertising has been one of the latest advantages for online advertising.
It allows a company to meet the right audience at the right time. Many websites have started to offer targeted text ads. These ads display in relevance to the content on the website that they appear.
At TechTarget, we have proven that aligning ads to the most relevant editorial content doubles or triples response rates. What has your experience been with contextual marketing?
March 27th, 2007 at 2:03 am
hey, i agree with you that the article should provide good information to the visitors.and to be focused aspect which gives maximum benefits .which is really helpful to the persons who needed.similar info…. online marketing
March 27th, 2007 at 10:55 am
Greetings,
Hyper-local advertising is nothing more than finding the right consumer with a need and providing that service locally…Contextual Marketing can work…www.DiscoverOurTown.com and other companies are city portals to consumers in niche verticles of travel and relocation.
Advertising budgets will be increased as the ROI is usually one conversion…and it’s trackable! The print industry should be looking at contextual marketing outlets for partnerships to stop theone way flow away fromo their industry.