Software Downloads are HOT!
March 27th, 2007 | Marilou BarsamCheck out our recent marketing research findings (done in conjunction with the CMO Council) that point to the increasing popularity of software downloads among technology professionals. In a marketing survey of 750 IT professionals, software downloads were noted as being the “most effective” media type for shopping a vendor’s solution online. Also found in this marketing research is that podcasts usage is climbing and responses indicate that they are viewed as providing early stage buyer/research information to IT pros.
Any comments on either media type would be appreciated.
March 27th, 2007 at 12:38 pm
[…] Software Downloads are HOT! March 27th, 2007 thescrappysoftwaremarketer According to Marilou Barsam at My Educated Guess Software Downloads are HOT! In addition, podcast usage is climbing. (now if I can only get the folks I work with to understand that podcasting is a good thing) […]
April 9th, 2007 at 8:19 am
[…] Marilou introduced you to our new marketing research report put out in conjunction with the CMO Council last week. According to the findings, IT Vendor websites are one of the most frequently used sources for individuals looking for information about enterprise technology, alongside IT Publishers and Search Engines. […]
April 10th, 2007 at 12:44 pm
I agree that software downloads are becoming a key sales and marketing tool. At SugarCRM, we use software downloads as an important channel of our business.
- David Gearhart, Regional Vice President, SugarCRM - www.enterprisesoftwareexec.com