Integrated Marketing
April 2nd, 2007 | Marilou BarsamA marketing survey that the ANA released found the top concerns on the minds of senior marketing executives are “integrated marketing communications” and “marketing accountability.”
Integrated Markeing leverages multiple media and marketing vehicles to work together rather than permitting each to work in isolation. Integrated marketing increases your share of voice and allows you to target decision makers at every phase of the buying cycle.
We have seen over and over again, that integrated marketing will result in greater recall of your brand.
What has your experience been with integrated marketing?
April 4th, 2007 at 10:46 am
I think we as a company are getting better at integrated marketing but like any growing company we fall down sometimes. As the org gets bigger and time constraints happen, sometimes its hard to ensure that we are all on the same page. I dont think any company can claim complete victory in this area, but I know that we are doing it fairly well.
April 6th, 2007 at 1:23 pm
[…] Justin Oberman wrote an interesting post today onHere’s a quick excerptA marketing survey that the ANA released found the top concerns on the minds of senior marketing executives are “integrated marketing communications” and “marketing accountability.” Integrated Markeing leverages multiple media and […]
July 22nd, 2007 at 11:37 pm
The ability to integrate marketing strategies and communications organizationally is often a challenge. Much depends on the quality of internal communication. The use of cross-departmental teams that are able to strategize together in the idea development/brainstorming phases seems to have helped. Often efficiencies and synergies are realized that “incentivize” internal staff to collaborate and help unify external marketing communications.
Does anyone have experience/suggestions with integration of marketing communications when much of this work is outsourced? As it becomes more common to farm-out this work to multiple “vendors”, coordination becomes extremely important. Thoughts?