Comments on: Integrated Marketing http://myeducatedguess.blogs.techtarget.com/2007/04/02/integrated-marketing-2/ Marketing Answers for IT Tue, 24 Nov 2009 10:43:36 +0000 http://wordpress.org/?v=wordpress-mu-1.0 by: Katie Skinner http://myeducatedguess.blogs.techtarget.com/2007/04/02/integrated-marketing-2/#comment-570 Mon, 23 Jul 2007 03:37:10 +0000 http://myeducatedguess.blogs.techtarget.com/2007/04/02/integrated-marketing-2/#comment-570 The ability to integrate marketing strategies and communications organizationally is often a challenge. Much depends on the quality of internal communication. The use of cross-departmental teams that are able to strategize together in the idea development/brainstorming phases seems to have helped. Often efficiencies and synergies are realized that "incentivize" internal staff to collaborate and help unify external marketing communications. Does anyone have experience/suggestions with integration of marketing communications when much of this work is outsourced? As it becomes more common to farm-out this work to multiple "vendors", coordination becomes extremely important. Thoughts? The ability to integrate marketing strategies and communications organizationally is often a challenge. Much depends on the quality of internal communication. The use of cross-departmental teams that are able to strategize together in the idea development/brainstorming phases seems to have helped. Often efficiencies and synergies are realized that “incentivize” internal staff to collaborate and help unify external marketing communications.

Does anyone have experience/suggestions with integration of marketing communications when much of this work is outsourced? As it becomes more common to farm-out this work to multiple “vendors”, coordination becomes extremely important. Thoughts?

]]> by: - Integrated Marketing http://myeducatedguess.blogs.techtarget.com/2007/04/02/integrated-marketing-2/#comment-531 Fri, 06 Apr 2007 18:23:30 +0000 http://myeducatedguess.blogs.techtarget.com/2007/04/02/integrated-marketing-2/#comment-531 [...] Justin Oberman wrote an interesting post today onHere's a quick excerptA marketing survey that the ANA released found the top concerns on the minds of senior marketing executives are “integrated marketing communications” and “marketing accountability.” Integrated Markeing leverages multiple media and [...] […] Justin Oberman wrote an interesting post today onHere’s a quick excerptA marketing survey that the ANA released found the top concerns on the minds of senior marketing executives are “integrated marketing communications” and “marketing accountability.” Integrated Markeing leverages multiple media and […]

]]> by: Andrew Kordek http://myeducatedguess.blogs.techtarget.com/2007/04/02/integrated-marketing-2/#comment-530 Wed, 04 Apr 2007 15:46:40 +0000 http://myeducatedguess.blogs.techtarget.com/2007/04/02/integrated-marketing-2/#comment-530 I think we as a company are getting better at integrated marketing but like any growing company we fall down sometimes. As the org gets bigger and time constraints happen, sometimes its hard to ensure that we are all on the same page. I dont think any company can claim complete victory in this area, but I know that we are doing it fairly well. I think we as a company are getting better at integrated marketing but like any growing company we fall down sometimes. As the org gets bigger and time constraints happen, sometimes its hard to ensure that we are all on the same page. I dont think any company can claim complete victory in this area, but I know that we are doing it fairly well.

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