Marilou introduced you to our new marketing research report put out in conjunction with the CMO Council last week. According to the findings, IT Vendor websites are one of the most frequently used sources for individuals looking for information about enterprise technology, alongside IT Publishers and Search Engines.

In this day and age, your website is the single strongest marketing platform and representation of your brand for any potential customers that you may have. And I would argue that no major technology purchase is made without first visiting that company’s website in some way, shape, or form.

At this point, you probably don’t need any research to understand the importance of having a website. However, it is critical to understand how to optimize your website so it meets your customer’s needs. They are already coming to find out information – but how do you get them to stay longer, come back, and interact with you?

This post from Vario Creative Blog has some great tips on how “humanizing” your business website will help you accomplish this.

This entry was posted on Monday, April 9th, 2007 at 8:19 am and is filed under Technology marketing, Best practices. You can follow any responses to this entry through the RSS 2.0 feed. You can post a comment, or trackback from your own site.