What Does a Foul-Smelling Fruit from Southwest Asia Have to do with Marketing?
April 13th, 2007 | Garrett MannYou may be shocked to learn that it actually has an awful lot to do with marketing. To find out more, check out this marketing post from Seth Godin. In it, he raises an important question that marketers need to be asking themselves: Do I have a reactive platform based on the reasons why people don’t buy my product or does my platform focus on the reasons why people choose it? What is your focus?
