Comments on: Big Brother Google http://myeducatedguess.blogs.techtarget.com/2007/04/18/big-brother-google/ Marketing Answers for IT Tue, 24 Nov 2009 10:11:10 +0000 http://wordpress.org/?v=wordpress-mu-1.0 by: Austin Eginong http://myeducatedguess.blogs.techtarget.com/2007/04/18/big-brother-google/#comment-638 Fri, 24 Aug 2007 16:49:09 +0000 http://myeducatedguess.blogs.techtarget.com/2007/04/18/big-brother-google/#comment-638 Big Brother Google, I agreed it is a wonderful thing acquiring companies with a view of consolidating your position in the industry but acquisition comes with challenges and most times unresolveable carry-over opeartional, administrative and client relationship problems that if no adequate due diligence was carry out the acquirer may not live to celabrate a year after. My concern for Google is not acquiring or buying out any other competitor but would they have technical depth, financial muscle and administrative know - how to still commend in the IT generational evolution and still remain relevant in the sector. I think they would have so much work to do that if adequate systems and mechinery are not put in place, maybe someone somewhere may one day acquire the current acquirer...it is just for a season...let them have fun Big Brother Google, I agreed it is a wonderful thing acquiring companies with a view of consolidating your position in the industry but acquisition comes with challenges and most times unresolveable carry-over opeartional, administrative and client relationship problems that if no adequate due diligence was carry out the acquirer may not live to celabrate a year after.

My concern for Google is not acquiring or buying out any other competitor but would they have technical depth, financial muscle and administrative know - how to still commend in the IT generational evolution and still remain relevant in the sector.

I think they would have so much work to do that if adequate systems and mechinery are not put in place, maybe someone somewhere may one day acquire the current acquirer…it is just for a season…let them have fun

]]> by: Mark Cahill http://myeducatedguess.blogs.techtarget.com/2007/04/18/big-brother-google/#comment-537 Thu, 19 Apr 2007 14:35:26 +0000 http://myeducatedguess.blogs.techtarget.com/2007/04/18/big-brother-google/#comment-537 I believe it's got more to do with fixing a broken industry. Yes, banners, etc. are now selling more than print, but we've known for some time that cpm is a poor way to advertise. Google has both pay per click and pay per action down - hence they can remake the market. They're even getting into helping advertisers optimize their landing pages with their Website Optimization Tool. I think things will be very interesting for a while... I believe it’s got more to do with fixing a broken industry. Yes, banners, etc. are now selling more than print, but we’ve known for some time that cpm is a poor way to advertise. Google has both pay per click and pay per action down - hence they can remake the market. They’re even getting into helping advertisers optimize their landing pages with their Website Optimization Tool.

I think things will be very interesting for a while…

]]> by: Mike Welling http://myeducatedguess.blogs.techtarget.com/2007/04/18/big-brother-google/#comment-536 Wed, 18 Apr 2007 17:28:45 +0000 http://myeducatedguess.blogs.techtarget.com/2007/04/18/big-brother-google/#comment-536 Does anyone see the double click deal as not as interesting as you might think? Just looks like an inventory acquisition strategy to me. Ideas? Does anyone see the double click deal as not
as interesting as you might think? Just looks like
an inventory acquisition strategy to me. Ideas?

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