Often companies launch a lead generation marketing program without key metrics in place to determine the success.
Brian Carroll’s ebook, “Critical Success Factors for Lead Generation”, discusses eight critical methods when launching lead generation programs.
What approach does your company use in building lead generation marketing programs?

This entry was posted on Wednesday, April 25th, 2007 at 10:20 am and is filed under Technology marketing, Lead-Gen Strategies. You can follow any responses to this entry through the RSS 2.0 feed. You can post a comment, or trackback from your own site.