Comments on: “Closing the Loop” with Sales and Other Departments http://myeducatedguess.blogs.techtarget.com/2007/05/02/closing-the-loop-with-sales-and-other-departments/ Marketing Answers for IT Tue, 24 Nov 2009 10:35:07 +0000 http://wordpress.org/?v=wordpress-mu-1.0 by: Andrew Kordek http://myeducatedguess.blogs.techtarget.com/2007/05/02/closing-the-loop-with-sales-and-other-departments/#comment-541 Mon, 07 May 2007 16:21:27 +0000 http://myeducatedguess.blogs.techtarget.com/2007/05/02/closing-the-loop-with-sales-and-other-departments/#comment-541 Wow..I could not agree more. However involving too many people can also create confusion and cloud the issues. In addition, some stakeholders need more time to understand the importance of info and what can actually be interpreted from it. Wow..I could not agree more. However involving too many people can also create confusion and cloud the issues. In addition, some stakeholders need more time to understand the importance of info and what can actually be interpreted from it.

]]> by: Darin Dixon http://myeducatedguess.blogs.techtarget.com/2007/05/02/closing-the-loop-with-sales-and-other-departments/#comment-540 Thu, 03 May 2007 22:02:33 +0000 http://myeducatedguess.blogs.techtarget.com/2007/05/02/closing-the-loop-with-sales-and-other-departments/#comment-540 I do agree with you. Involving more people who have a vested interest in the lead will help create better tracking and lead management results. It starts with marketing/lead gen and the sales team collaborating on what a qualified lead is and then making sure the handoff is timely and seamless. The sales manager has it on his shoulders to provide the feedback necessary to track the progress and success of the campaigns. Brian made a good point when he said it's not only the tools but the people and the strategy that make the difference. Even with the most advanced software tools, you only get out of the system what you put into it. I do agree with you. Involving more people who have a vested interest in the lead will help create better tracking and lead management results.

It starts with marketing/lead gen and the sales team collaborating on what a qualified lead is and then making sure the handoff is timely and seamless. The sales manager has it on his shoulders to provide the feedback necessary to track the progress and success of the campaigns.

Brian made a good point when he said it’s not only the tools but the people and the strategy that make the difference. Even with the most advanced software tools, you only get out of the system what you put into it.

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