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Social Media for Online Marketing

May 10th, 2007 | Marilou Barsam

Social Media has been poised as the next big thing for Online Marketing.  It helps connect users with one another as well as with the original publisher of content.  This has created an entire new way of marketing.  Social media comes in many forms, blogs, RSS feeds, podcasts, video, etc.  A recent eMarketing report quotes that a global survey of internal and corporate communication professionals found more than half use blogs, online video, and RSS, or plan to do so in the next 12 months. eMarketing also states that the data reveals that a lot of firms say they plan to start blogging  but that is a matter of intent, not reality.  Many companies do not have a policy in place relating to blogging or other social media tools, indicating that they are unprepared for public facing communication.
What are your company’s policies behind blogging?  How have you used social media in your marketing plans?

This entry was posted on Thursday, May 10th, 2007 at 9:04 am and is filed under Web 2.0, Technology marketing, Podcasts, Blogs & Video. You can follow any responses to this entry through the RSS 2.0 feed. You can post a comment, or trackback from your own site.

2 responses to “Social Media for Online Marketing”

  1. Patrick Schaber Says:
    May 10th, 2007 at 11:51 am

    Karen - great topic. I think two years from now we’ll be talking about why companies are NOT blogging. Between now and then, more ROI metrics will come out making corporations more comfortable with the medium.

  2. Gail Kent Says:
    May 11th, 2007 at 9:48 am

    Having worked in PR and marketing departments for years and now working as a business of one serving multiple clients, I think the issue is one of resources more than anything else. Marketing departments were stretched to the hilt before Web 2.0, now they are expected to incorporate all the new bells and whistles with no more support. And these are the people who are in the first cuts made. Rather than viewing marketing and PR as investments, many organizations view these functions as an expensive luxury.

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