http://myeducatedguess.blogs.techtarget.com/2007/05/10/social-media-for-online-marketing/ Marketing Answers for IT Tue, 24 Nov 2009 10:18:07 +0000 http://wordpress.org/?v=wordpress-mu-1.0 http://myeducatedguess.blogs.techtarget.com/2007/05/10/social-media-for-online-marketing/#comment-542 Fri, 11 May 2007 14:48:43 +0000 http://myeducatedguess.blogs.techtarget.com/2007/05/10/social-media-for-online-marketing/#comment-542 Having worked in PR and marketing departments for years and now working as a business of one serving multiple clients, I think the issue is one of resources more than anything else. Marketing departments were stretched to the hilt before Web 2.0, now they are expected to incorporate all the new bells and whistles with no more support. And these are the people who are in the first cuts made. Rather than viewing marketing and PR as investments, many organizations view these functions as an expensive luxury. Having worked in PR and marketing departments for years and now working as a business of one serving multiple clients, I think the issue is one of resources more than anything else. Marketing departments were stretched to the hilt before Web 2.0, now they are expected to incorporate all the new bells and whistles with no more support. And these are the people who are in the first cuts made. Rather than viewing marketing and PR as investments, many organizations view these functions as an expensive luxury.

]]> http://myeducatedguess.blogs.techtarget.com/2007/05/10/social-media-for-online-marketing/#comment-543 Thu, 10 May 2007 16:51:56 +0000 http://myeducatedguess.blogs.techtarget.com/2007/05/10/social-media-for-online-marketing/#comment-543 Karen - great topic. I think two years from now we'll be talking about why companies are NOT blogging. Between now and then, more ROI metrics will come out making corporations more comfortable with the medium. Karen - great topic. I think two years from now we’ll be talking about why companies are NOT blogging. Between now and then, more ROI metrics will come out making corporations more comfortable with the medium.

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