The conference we are planning for our customers next fall, namely the TechTarget Online ROI Summit, is keen on addressing a pain point for marketers that is getting continual attention.

Since the advent of online as a viable marketing venue, marketers have been tasked with proving ROI on their online expenditures. For better or worse, proving ROI is now a key consideration as the web adds the dimension of exposing who visits, or clicks, or responds to our ad messages - something not as easily or readily accomplished with traditional media.

As a result there is an ever-present pressure on marketers to demonstrate what the exact performance of each online media investment is - especially when it comes to generating leads.

At the TechTarget Online ROI Summit, our goal will be to showcase to marketers what the benchmarks for acceptable performance should be on old and new media online, as well as set them up with information that will help them transcend the constant scrutiny of proving ROI.

If you have any specific frustrations related to this subject that you would like to share-please do.

This entry was posted on Monday, May 21st, 2007 at 3:15 pm and is filed under Web 2.0, Technology marketing, Podcasts, Blogs & Video, Lead-Gen Strategies, Best practices, ROI, Event Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can post a comment, or trackback from your own site.