Comments on: Importance of Email Marketing http://myeducatedguess.blogs.techtarget.com/2007/06/07/importance-of-email-marketing-2/ Marketing Answers for IT Tue, 24 Nov 2009 10:12:17 +0000 http://wordpress.org/?v=wordpress-mu-1.0 by: Dale Underwood http://myeducatedguess.blogs.techtarget.com/2007/06/07/importance-of-email-marketing-2/#comment-545 Fri, 15 Jun 2007 20:42:32 +0000 http://myeducatedguess.blogs.techtarget.com/2007/06/07/importance-of-email-marketing-2/#comment-545 What does the "14x increase" in click through rate mean? What if a prospect is successfully directed to the manufacturer's website and then abandons it, is that considered successful? From most of the sites I've been reading there seems to be a big focus on getting prospects (leads) TO a site; very little focus on what happens when they get there. I am new to internet marketing so I hope my question isn't too basic. What does the “14x increase” in click through rate mean? What if a prospect is successfully directed to the manufacturer’s website and then abandons it, is that considered successful? From most of the sites I’ve been reading there seems to be a big focus on getting prospects (leads) TO a site; very little focus on what happens when they get there.

I am new to internet marketing so I hope my question isn’t too basic.

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