What is most marketer’s major focus when they invest in search engine optimization or search engine marketing? I would argue that 9 out of 10 would say Google - with the majority focusing all their efforts primarily on Google. But is this such a good idea? The short answer is yes. No marketer is going to get fired for investing in Google. And, frankly, it is hard to argue with the current US search engine rankings. With the majority of searches coming from Google, why consider Yahoo, MSN, or Ask?
New marketing research released this week by Dogpile and Infosearch suggests that you may be missing an opportunity if you aren’t expanding your search engine efforts and considering options outside of Google. According to the study, there is only a 1% overlap in organic first-page search findings on major search engines and only 3.6% of number one ranked search results were the same across all 4 major search engines. Furthermore, for direct marketing spend on sponsored results or keyword buys, there is only a 4.6% overlap on Yahoo and Google for any given search.
This was certainly eye-opening for me. We would love to hear more insight from you on your current search efforts.