http://myeducatedguess.blogs.techtarget.com/2007/06/29/lead-nurturing/ Marketing Answers for IT Tue, 24 Nov 2009 10:11:19 +0000 http://wordpress.org/?v=wordpress-mu-1.0 http://myeducatedguess.blogs.techtarget.com/2007/06/29/lead-nurturing/#comment-607 Mon, 06 Aug 2007 21:19:42 +0000 http://myeducatedguess.blogs.techtarget.com/2007/06/29/lead-nurturing/#comment-607 I agree with Kelly that “nurturing leads” or qualifying the leads are a great and necessary next step after receiving the initial leads. All in an instant, you are sure to loose the trust and respect you’ve earned to date from your sales team after handing over cold leads that don’t produce; it's even worse when you hand them over to a channel partner. I have had success with all of the ideas suggested. There’s no better time - than this stage of the sales cycle - to begin to build a relationship with your prospect! Ohan Kedjidjian, Great Oak Marketing I agree with Kelly that “nurturing leads” or qualifying the leads are a great and necessary next step after receiving the initial leads. All in an instant, you are sure to loose the trust and respect you’ve earned to date from your sales team after handing over cold leads that don’t produce; it’s even worse when you hand them over to a channel partner. I have had success with all of the ideas suggested. There’s no better time - than this stage of the sales cycle - to begin to build a relationship with your prospect! Ohan Kedjidjian, Great Oak Marketing

]]> http://myeducatedguess.blogs.techtarget.com/2007/06/29/lead-nurturing/#comment-548 Fri, 29 Jun 2007 23:31:23 +0000 http://myeducatedguess.blogs.techtarget.com/2007/06/29/lead-nurturing/#comment-548 I'm glad you found the post helpful! But I wanted to point out that the post was from Kelly Abner, Marketo's new Director of Marketing and my new co-author on the Modern B2B Marketing blog. Thanks! I’m glad you found the post helpful! But I wanted to point out that the post was from Kelly Abner, Marketo’s new Director of Marketing and my new co-author on the Modern B2B Marketing blog. Thanks!

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