Leveraging Blogs for Marketing
August 24th, 2007 | Marilou BarsamBlogs are beginning to be the new trend in marketing. They can be an excellent tool to boost your reach and influence with a targeted audience.
In a recent WOMMA Summit in Chicago, they spoke about four reasons companies should be blogging:
- Blogging is Personal – You are hearing directly from another person what they think and how they feel
- Linking – The more a site gets linked to, the more relevant search engines believe that content to be
- Permanence – ‘conversations” that take place on blogs are permanent vs typical word-of-mouth marketing
- Syndication
How has your company leveraged blogs ? Do you find them to be an effective marketing tool?
August 24th, 2007 at 7:57 pm
That’s a similar list that I put up on the Million Dollar Wiki:
http://www.milliondollarwiki.com/Corporate_Blogging
There is a convergence in web applications happening now that are making most content management systems with the strengths of blogs. In a few years, we won’t know the difference.