Comments on: Marketers’ Use of Video http://myeducatedguess.blogs.techtarget.com/2007/10/19/marketers-use-of-video/ Marketing Answers for IT Tue, 24 Nov 2009 10:39:06 +0000 http://wordpress.org/?v=wordpress-mu-1.0 by: Daniel Kuperman http://myeducatedguess.blogs.techtarget.com/2007/10/19/marketers-use-of-video/#comment-714 Wed, 07 Nov 2007 17:57:35 +0000 http://myeducatedguess.blogs.techtarget.com/2007/10/19/marketers-use-of-video/#comment-714 Video is great, especially for B2B marketspace where users are accessing the net using their company's bandwidth the old problems of waiting 5 mins for a video to play are not there anymore. That being said, a good strategy when creating a video is still a top requirement. I've seen several videos that promote a company or a product that are simply way too long! When we decided to produce our own video about our new document management product, IntelliChief, we decided on a max of 3 mins. That can still be considered long for some standards, but so far we've gotten great feedback. Just a tip for those interesting in video production: make sure you keep it under your control and not the production company's control... you know your products and the message better than them! Video is great, especially for B2B marketspace where users are accessing the net using their company’s bandwidth the old problems of waiting 5 mins for a video to play are not there anymore.

That being said, a good strategy when creating a video is still a top requirement. I’ve seen several videos that promote a company or a product that are simply way too long!

When we decided to produce our own video about our new document management product, IntelliChief, we decided on a max of 3 mins. That can still be considered long for some standards, but so far we’ve gotten great feedback.

Just a tip for those interesting in video production: make sure you keep it under your control and not the production company’s control… you know your products and the message better than them!

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