Comments on: Getting IT Pros to Respond to Your Follow-up Marketing Efforts http://myeducatedguess.blogs.techtarget.com/2007/11/13/getting-it-pros-to-respond-to-your-follow-up-marketing-efforts/ Marketing Answers for IT Tue, 24 Nov 2009 10:13:23 +0000 http://wordpress.org/?v=wordpress-mu-1.0 by: Mainframe Encryption http://myeducatedguess.blogs.techtarget.com/2007/11/13/getting-it-pros-to-respond-to-your-follow-up-marketing-efforts/#comment-832 Wed, 09 Jan 2008 18:37:49 +0000 http://myeducatedguess.blogs.techtarget.com/2007/11/13/getting-it-pros-to-respond-to-your-follow-up-marketing-efforts/#comment-832 Yes we are in this exact spot. We have customers that have responded to many types of online marketing. We want to maintain contact with them and mindshare until they are ready for human interaction. There is always the hope that any campaign will yield a few customers that are at that stage immediately. I would like to know more about such programs. Michael Rowles SMB Security CopiaTECH Yes we are in this exact spot. We have customers that have responded to many types of online marketing. We want to maintain contact with them and mindshare until they are ready for human interaction. There is always the hope that any campaign will yield a few customers that are at that stage immediately.

I would like to know more about such programs.

Michael Rowles
SMB Security
CopiaTECH

]]> by: Carrie Maynard http://myeducatedguess.blogs.techtarget.com/2007/11/13/getting-it-pros-to-respond-to-your-follow-up-marketing-efforts/#comment-718 Wed, 14 Nov 2007 22:38:10 +0000 http://myeducatedguess.blogs.techtarget.com/2007/11/13/getting-it-pros-to-respond-to-your-follow-up-marketing-efforts/#comment-718 I think this brings up the question of when prospects are ready for a "human touch". To make that decision, it is important to look at what you know about your prospect and their behavior. If they've been visiting your website frequently, downloading white papers, attending your events, then they are definitely demonstrating interest and may be ready for a call. But if this is the first time they've ever engaged with you, or they haven't show a lot of interest these leads should be nurtured. And as you said, nurture them with the same kind of information they've responded to in the past. A lead may not be ready for that call today, but with some nurturing may be ready in the future. I think this brings up the question of when prospects are ready for a “human touch”. To make that decision, it is important to look at what you know about your prospect and their behavior.

If they’ve been visiting your website frequently, downloading white papers, attending your events, then they are definitely demonstrating interest and may be ready for a call. But if this is the first time they’ve ever engaged with you, or they haven’t show a lot of interest these leads should be nurtured.

And as you said, nurture them with the same kind of information they’ve responded to in the past. A lead may not be ready for that call today, but with some nurturing may be ready in the future.

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