Comments on: The Role of Search in the B2B Buying Cycle http://myeducatedguess.blogs.techtarget.com/2008/01/07/the-role-of-search-in-the-b2b-buying-cycle/ Marketing Answers for IT Sat, 07 Nov 2009 21:20:04 +0000 http://wordpress.org/?v=wordpress-mu-1.0 by: Mainframe Encryption http://myeducatedguess.blogs.techtarget.com/2008/01/07/the-role-of-search-in-the-b2b-buying-cycle/#comment-830 Tue, 08 Jan 2008 21:21:56 +0000 http://myeducatedguess.blogs.techtarget.com/2008/01/07/the-role-of-search-in-the-b2b-buying-cycle/#comment-830 Melissa You have posed the million dollar question! We are Tech Target customers (channel program) as well as do a lot of internet marketing on our own. We have done a lot of B2C marketing on tv, radio and the internet for the experience and are now trying to convert to B2B. My guess is probably two scenarios are occurring: 1. Most large businesses do it for themselves through brand building, but a common B2B environment is not exactly there. 2. People are doing it successfully and keeping the secret to themselves! I would love to discuss this more off-line and learn about your research more. All the best, Michael Rowles SMB Security CopiaTECH Melissa

You have posed the million dollar question! We are Tech Target customers (channel program) as well as do a lot of internet marketing on our own. We have done a lot of B2C marketing on tv, radio and the internet for the experience and are now trying to convert to B2B.

My guess is probably two scenarios are occurring:
1. Most large businesses do it for themselves through brand building, but a common B2B environment is not exactly there.

2. People are doing it successfully and keeping the secret to themselves!

I would love to discuss this more off-line and learn about your research more.

All the best,

Michael Rowles
SMB Security
CopiaTECH

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