Comments on: Extending Marketing Content to Maximize Opportunities and Facilitate Demand http://myeducatedguess.blogs.techtarget.com/2008/06/09/extending-marketing-content-to-maximize-opportunities-and-facilitate-demand/ Marketing Answers for IT Sat, 07 Nov 2009 21:18:45 +0000 http://wordpress.org/?v=wordpress-mu-1.0 by: lrmtrainer http://myeducatedguess.blogs.techtarget.com/2008/06/09/extending-marketing-content-to-maximize-opportunities-and-facilitate-demand/#comment-1349 Wed, 08 Oct 2008 17:15:40 +0000 http://myeducatedguess.blogs.techtarget.com/2008/06/09/extending-marketing-content-to-maximize-opportunities-and-facilitate-demand/#comment-1349 great post! Consumers in the IT space really do know more. I also think that we can't forget about the <a href="http://www.insidesales.com/lead_nurturing.php" rel="nofollow">lead nurturing</a> that comes after the demand is present. great post! Consumers in the IT space really do know more. I also think that we can’t forget about the lead nurturing that comes after the demand is present.

]]> by: Garrett Mann http://myeducatedguess.blogs.techtarget.com/2008/06/09/extending-marketing-content-to-maximize-opportunities-and-facilitate-demand/#comment-1155 Wed, 11 Jun 2008 16:38:28 +0000 http://myeducatedguess.blogs.techtarget.com/2008/06/09/extending-marketing-content-to-maximize-opportunities-and-facilitate-demand/#comment-1155 Kelly- Thank you for the response and you make excellent points about telling your story and engaging your users. Regardless of the format you are providing, content needs to be useful and needs to engage your user. However, I must disagree with your point about content quantity. While it is undeniable that content quantity is good for SEO purposes, it is not the sole reason for extending your content. The reason to extend your content is very simple: it helps you capitalize on your opportunities in a way that is useful for your prospects and to your point, allows you to tell your story and continue the conversation with them in a format of their choice. It is not about stockpiling content for spiders to log. Kelly-

Thank you for the response and you make excellent points about telling your story and engaging your users. Regardless of the format you are providing, content needs to be useful and needs to engage your user. However, I must disagree with your point about content quantity. While it is undeniable that content quantity is good for SEO purposes, it is not the sole reason for extending your content. The reason to extend your content is very simple: it helps you capitalize on your opportunities in a way that is useful for your prospects and to your point, allows you to tell your story and continue the conversation with them in a format of their choice. It is not about stockpiling content for spiders to log.

]]> by: Kelly Feller http://myeducatedguess.blogs.techtarget.com/2008/06/09/extending-marketing-content-to-maximize-opportunities-and-facilitate-demand/#comment-1154 Tue, 10 Jun 2008 19:59:29 +0000 http://myeducatedguess.blogs.techtarget.com/2008/06/09/extending-marketing-content-to-maximize-opportunities-and-facilitate-demand/#comment-1154 I think this good advice doesn't go far enough. Quantity of content is only relevant for SEO purposes. To engage your community of potential buyers to want to learn more, provide content that includes less marketing and grandiose claims. Instead allow your content to help your customer solve his or her problems. Engage in conversational marketing and technology storytelling, instead of creating yet another white paper or glossy product brochure. I think this good advice doesn’t go far enough. Quantity of content is only relevant for SEO purposes. To engage your community of potential buyers to want to learn more, provide content that includes less marketing and grandiose claims. Instead allow your content to help your customer solve his or her problems. Engage in conversational marketing and technology storytelling, instead of creating yet another white paper or glossy product brochure.

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