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Are your Emails converting the way they should be?

April 10th, 2009 | Melissa Marron

A whopping 84% of users like receiving Email from companies in which they register and close to 60% of marketers plan to grow their traditional Email marketing spend in 2009. With these great stats, why is there a perception that Email marketing is not as effective as it used to be? Email is still one of the most effective marketing tools of today. However, I’m not confident that we are all optimizing our Email campaigns for optimal performance and conversion.

After investigating further, it seems that you, the IT marketer, are looking for tips and recommendations on how to not only make your marketing dollar go further, but also make your Email marketing dollar go further. As a result, my colleague Chris Olive and I were asked to run a workshop titled “Best Tips and Common Mistakes to Avoid for Improved Email Conversion” at this month’s TechTarget Online ROI Summit. The goal of this workshop is to go back and re-visit “your roots”. Specifically revisit the roots of your Email strategy. During this workshop, we will provide insight into steps to follow to get the best performance, review real-world examples of how to increase Email performance 2X, and discuss new strategies to assist in making the most of your Email lists.

How is your Email performance? Do you think it could be better? If not, what are your strategies?

If you can’t join us live at the Online ROI Summit, be sure to come back and visit MyEducatedGuess for a recap of the session.

This entry was posted on Friday, April 10th, 2009 at 2:23 pm and is filed under Best practices, Email marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can post a comment, or trackback from your own site.

One response to “Are your Emails converting the way they should be?”

  1. rajaram Says:
    April 11th, 2009 at 7:51 am

    Sometimes the best answers to spending conundrums are the most obvious. This is one of those times. You can easily gain market share by not pulling out money of your campaigns because other companies are reacting to the cold water and pulling out their money. It’s a simple case of reduction of noise in the space.

    Sadly, most companies don’t have the foresight or resources to make this happen.

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