http://myeducatedguess.blogs.techtarget.com/2009/05/01/mapping-your-content-to-reach-the-right-technology-buyers/ Marketing Answers for IT Tue, 24 Nov 2009 10:19:37 +0000 http://wordpress.org/?v=wordpress-mu-1.0 http://myeducatedguess.blogs.techtarget.com/2009/05/01/mapping-your-content-to-reach-the-right-technology-buyers/#comment-1895 Wed, 06 May 2009 12:25:58 +0000 http://myeducatedguess.blogs.techtarget.com/2009/05/01/mapping-your-content-to-reach-the-right-technology-buyers/#comment-1895 This is an important reminder to technology marketers. Marketers can also use white papers directed at prospects early in the buying process to set the stage for making it on the short list for final consideration. By outlining the key elements the prospect should seek in a solution/solution provider, marketers can present the key advantages of their offering without being product- or company-focused. As the prospect evaluates possible solutions, s/he will judge competitive offerings against this list. This is an important reminder to technology marketers. Marketers can also use white papers directed at prospects early in the buying process to set the stage for making it on the short list for final consideration. By outlining the key elements the prospect should seek in a solution/solution provider, marketers can present the key advantages of their offering without being product- or company-focused. As the prospect evaluates possible solutions, s/he will judge competitive offerings against this list.

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