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About “My Educated Guess”

March 29th, 2006 | Marilou Barsam

You and I face marketing questions every minute of the day – from branding and positioning to lead generation issues. And, you may have noticed by now, that the perfect answer never becomes any clearer.  Most often based on actual trial and error, we are just making educated guesses. The more experienced we become, hopefully, the more educated the guesses become as well.

Meeting other marketers, as I often do in my position, we tend to have long discussions and email strings about what works and what fails.  I have often wished I could capture these conversations to remember and build on them when a new situation comes up. Now, I think I’ve found a way.

I created this blog with my client consulting team to share some of the decisions we, and our clients, have made in marketing to enterprise IT audiences.

My hope is that by sharing experiences and conversations with you - and reading your responses - we will both make more educated guesses and come up with the right answers.

Enjoy,
Marilou Barsam

This entry was posted on Wednesday, March 29th, 2006 at 4:50 pm and is filed under Uncategorized. You can follow any responses to this entry through the RSS 2.0 feed. You can post a comment, or trackback from your own site.

5 responses to “About “My Educated Guess””

  1. Pete Hayes Says:
    April 3rd, 2006 at 2:36 pm

    This is a welcome blog! Looking forward to learning and sharing. Eighty percent of our clients are marketing to IT decision makers, and we continuously evolving our methods with the market.

    Thanks for lighting this up!

  2. Jeremiah Owyang Says:
    April 23rd, 2006 at 8:55 pm

    Welcome to the blogosphere, I’ve cruised around at your blog, and really enjoy the content and perspective. I encourage you to browse around my blog as well, I focus on web strategy, which often ties to many of the topics that you’re discussing.

    (Tip: I reccomend signing up for feedburner, as it can provide stats for your RSS feeds –it’s free or low cost. It’s best to do that at the start so you can start tracking how people consume your content)

    Best of luck –I’m subscribed

    Jeremiah Owyang

  3. Aaron Says:
    April 24th, 2006 at 4:16 pm

    Do any of you folks hit a wall when you reach the IT people who nix your product or service to protect their own job security?

    Thanks

  4. Dipenra Says:
    April 25th, 2006 at 10:49 am

    Looks interesting… Hope to learn/share some tips on online marketing.
    Thanks

  5. Lisa-marie Clausen Says:
    April 27th, 2006 at 12:54 pm

    Why does this approach “automatically attract enterprise names via search”?
    How does search help with my goal of senior execs at the F1000?

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