Online marketing is not just about reaching out to your target or potential customer with emails, search marketing and banner ads, today it is much more.  It’s about making meaningful connections utilizing various platforms such as blogs, forums, social networks and videos and in context with what your target is really interested in.  In Barry Harrigan’s blog, What IT Marketers Can Learn from Guitar Hero, he poses the question, “So what does Guitar Hero III have to do with IT Marketing and lead generation?.”

He states that “While IT Marketers may not be able to market technology with flashy outfits and expensive instruments, we can allow our users to personalize their experiences while they are researching technology on our Websites. If users are given choices - in what they see when they log-in to our sites, in how their personalized pages are designed, and as to the content that appears on their pages, they are going to feel more connected with the Website.

TechTarget has incorporated this contextual approach to help our clients connect with prospects where and when they want to be reached with contextual ROI marketing opportunities such as All-in-One Guides, Supercasts, Topic-Focused Schools, Topical Infocenters and more.

Is your company stepping up marketing efforts to make meaningful connections with prospects by incorporating contextual or new marketing platforms?